Train The Trainer
… is a journey which forces organisations to change the way they educate their partners, customers, distributors. The challenges related to young vs old, short vs long, classroom vs online.
Customer loyalty, reduced complaints, pro-active target groups and the great prize of “self-motivated participants’
Individuals take-away confidence in their lesson and course planning, methods, style and approach. At the conclusion of the TTT programme, participants are able to implement 80% of the programme content instantly.
Werk4 has been driving change projects and developing leaders for over 35 years.
Train The Trainer
The Train the Trainer development path was designed originally for technical instructors of software products, air-conditioning units and building adhesives.
A timebound adventure. The TTT program plays out 100% online and runs for 10-14 weeks.
This timeframe sends messages that are central to our beliefs:
- Learning takes time
- To develop, you need to see your current behaviour reflected against “what the book says” and make your own mind up
- Being a technical trainer is a serious business– the TTT programme shows you things you know you should have changed already, but the change makes it personal
- Confronting your own personal learning disabilities and blockers is fundamental in accepting learning design. (When people sign up for a longer term training programme, they are more “open and receptive” to learning
The primary benefit of the TTT programme is a rapid increase in knowledge transfer to customers. BUT – what we see is a rise on customer loyalty, and a decrease in calls to the support lines.
Our personal opinion is that service training should be steered by a technical training division in close collaboration with Sales and Marketing – in order to reap the full organisational benefits from a methodology based approach.
Journey Elements
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Kick-off
Usually, the Kick-off for TTT is not required – but is essential when there is already the organisational requirement to bring the tech-training teams closer to marketing and sales and build a real internal webinar offering for the end customers.
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Popcorn sessions + webinar live
Method concepts delivered over pre-recorded filmsets, viewed in trios (popcorn sessions) that are set up at the beginning of the journey and re-shuffled over the course of the programme. Then, 90-120 minutes webinar live with the full cohort to allow the participants to exchange, hear examples of real-life experience and really practice the related trainer skill.
The journey contains 8 popcorn sessions and 9 webinars spread over the programme duration.
The popcorn approach is the absolute heart of a system that trains organisations in “self-motivated learning”.
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Retrospective
The formal end of the Train the Trainer journey. A discussion of achieved learning goals and the progress of “Trainer Skills within the Organisation” – and how to keep the learning going.
Committed to online development
Even before the pandemic, “blended learning” was a werk4 design principle.
because it is small, repetitive and “bite sized”
Why Choose the Werk4 Train The Trainer programme?
The German word “Werk” has a double meaning.
- A place of work, a factory, an assembly hall
- A work of art, a masterpiece in the making
Seasoned experienced professionals
Passionate in their fields, from a multi-national background
Internal quality guidelines
To match our clients internal processes
Proven positive record
Our consultants came from, and grew up through their industries
Unique approach
Our consulting and change background leads us to make recommendations on organisational development
Not just an online course
With months of continuous learning, trainees will have the guarantee of a series of positive outcomes.
Resource Guarantee
We have capacity to run journeys for 300 candidates simultaneously (for large initiatives)
Next Steps
- Get in touch
- We’ll discuss target group, objectives, group-size and delivery options
- We’ll send you the overview documentation and an offer
Who is it for?
New Leaders
I have taken over a team and I am struggling to even begin working out what I should do, what’s important, what I might be doing wrong – I need something that gives me a fundamental orientation in leadership direction, and grows with me over time.
Fast Growth Companies
We’ve never invested much into training before – apart from technical skills. Now we have promoted all or best technicians into lead positions and are growing fast. The old guard needs to hand over responsibility and the new management tier wants a common language.
Ownership Shifts
Buy-outs, take-overs and mergers have doubled our size within a few years. We don’t know who we are, our identity is questioned. Lots of well-intentioned leads who expect more than a band-aid or quick fix. We need to work on our culture and values.
High Agency Leadership
Everybody needs leadership skills, personal mastery and good communication because our values say that everyone needs to come to the table with a decision and stand up for their ideas.
Structural Changes
We have split the traditional leadership function into 2 – with team leads managing the teams, and product leads managing the quality of product development. This has created the situation where everyone (almost everyone) is a leader in their own domain, and needs the skills to support this vision.
Common Language
We had a couple of years where we hired a bunch of leaders from big corporate – and they all have a different playbook.
From Start-up to Grown-up
We are transitioning from a start-up mentality into a more mature organisation with established processes – decision making is taking longer and we need a discussion around leadership to ensure that our spirit and quality doesn’t get lost in confusion.
Organizational Development
We are a massive blue-chip organisation – we’ve probably tried everything in the past, and are looking for a programme which is fresh and speaks to a younger audience in terms they can understand. Through this, we are looking to change or enhance the way we think about organisational development.
Our Customers
Some reasons why we work with companies for years and years
Head of international Key Account Management at an FMCG company
‘’This program gave me a method of assessing my sales people in the most critical discussion that they needed to run, and identifying ways of improving the conversations for the whole team.”
Head of Purchasing
‘’We used negotiation excellence to build a bridge between our procurement people and the Key Account Managers internally. In all honesty, this was the best skills development sessions that we’ve ever done, and we ran it subsequently for 2 years before needing to bring the trainers back in for a refresh.”
Head of international Key Account Management at an FMCG company
‘’Werk4 showed us the value of running internal roleplays and completely demystified the process so that now we run roleplays for all of our key negotiations, especially the annual negotiations.”
Sales Director
‘’As a sales director for a solution sales environment, I was shocked to realise that our negotiation skills were so bad, because our sales people were so intensively relationship-focused. In essence, this program forced us to change the negotiation teams around, so that the interest level moved towards our profit margins rather than towards the longer-term relationship. It has worked.”
If you want to read positive reviews, there are some examples here. An eventual client needs references to put in front of their decision makers, and these need to come from comparable industries and professionals.
When we get to this stage, we’ll supply you with referees and case studies.